ACH BRANDS
Bringing a diverse set of foodservice brands under one modular, flexible and scaleable roof.
Project Scope
My Role
I was the lead experience designer responsible for UX architecture and component systems design for the UI.
CREATED AT JT MEGA
Overview
ACH provides cooking and baking ingredients to foodservice operators and holds several sub-brands including Durkee® spices, Argo® corn starch, and Karo® corn syrup. The ask was to redesign their online foodservice brand sites under one shared system, consolidating them into a more consistent and unified experience both visually and functionally.
The challenge was creating component architecture that was flexible enough to account for the wide variation of content, assets, and data types that existed across the three brands.
Planning
The first step was a complete content audit for all sub-brands to formulate a plan of attack, followed by wireframing out where there was content, asset and data model overlap between brand sites.
Building a System
Because we were trying to unify a variety of disparate content, we needed to develop a plan before thinking holistically about pages. Instead of designing pages, we started by developing a system of components and content types — modular, flexible, responsive, and able account for future states and anomalies in product data between sub-brand sites.
Example of card design variants for product & recipe content.
Search
We simplified the search and filtering process while retaining enough flexibility to account for the variations in search criteria from brand to brand.
